MUSIC MATTERS launches across Australia and NZ

Posted on 11 Aug 2011

MUSIC MATTERS launched yesterday across Australia and New Zealand! Aimed to remind music fans of the value and significance of music, this exciting international campaign is supported by a collective of people across the Australian and New Zealand music community, including artists, songwriters, managers, labels, publishers, online music providers and record stores.

Allowing the music to speak for itself, the educational campaign brings together a growing collection of short animated films about inspirational Australian and New Zealand artists including Eskimo Joe, Nick Cave, Oh Mercy, Graeme Connors and Dave Dobbyn. These artists have dedicated their lives to music and have helped shape our cultural landscape.
Many of the short animated MUSIC MATTERS films have been created through a unique collaboration between the Australian music community and talented final year animators at the University of Technology, Sydney. More will be launched over the coming months, culminating in an official launch on the opening night of the UTS: Sydney International Animation Festival on Friday, 23 September which will unveil The Go Betweens animated film.
The MUSIC MATTERS animated films are complemented by a series of rotating “blogs” from people across the music community on why MUSIC MATTERS to them. 
The campaign also incorporates a MUSIC MATTERS “trust mark” which is displayed by supporting music stores and acts as such a guide for music fans to determine whether the record store or music site that they are using is supporting the artists, musicians, songwriters and everyone involved in creating the music. With more than 14 million tracks available through 400+ legitimate online music stores worldwide, music fans have more ways than ever to access music legitimately.

For more details on MUSIC MATTERS or to check out the wonderful clips, please visit


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