- 2013 Toyota AFL Premiership Season Campaign Commercial
Australia’s Game launches with ‘It’s A Long Way to The Top’
Posted on 1 Mar 2013
The 2013 Toyota AFL Premiership Season campaign was launched this week using the instantly recognisable Australian rock anthem, AC/DC's 'It's a long way to the top (if you wanna rock n roll)
The AFL’s 2013 campaign reveals the next chapter of Australia’s Game, the concept successfully introduced last year, with the emphasis on the extraordinary aspects of Australian football.
AFL fans can again expect to hear AC/DC’s iconic soundtrack throughout the entire 2013 Toyota AFL Premiership Season at all AFL venues.
The2013 Australia’s Game campaign was shot in a number of international locations – including Buenos Aires, Houston, New York City, Wales and Shanghai - and features highlights of some of the AFL’s biggest stars.
AFL Deputy CEO, Gillon McLachlan, said developing the next chapter of Australia’s Game was a natural step following the response to last year’s campaign.
“This year’s campaign takes us beyond our own country and reminds us why Australian football is truly great and uniquely Australian.
The hand-held camerawork was done by Riley Brown, who worked on Zero Dark 30